It’s not about you, it’s about the value.

Good article from Tony Vidler at the link below. As the industry moves from price makers to price takers, it's less about the industry and more about what the consumer thinks of its value..

By | July 11th, 2012|Business Model Considerations|0 Comments

Is “do it with me” just another catch phrase? Look closer…

'Do It With Me'...Yet another boring catch phrase. Yawn.  They just keep coming, don’t they? Boring catch phrases designed as catch alls for trends that aren’t really new.  Or are they? The latest I talk about a lot is  “Do it with me”. Self evident, right?  ‘Do it with me’, ‘do it for me’, ‘do it with [...]

By | July 6th, 2012|Business Model Considerations|0 Comments