Everything between the customer and their money in a fee for service basis means you are being expected to put pressure downstream and you are being evaluated yourself on value add.

How does this impact wholesale service providers ?

Increasingly it is becoming clear that the focus for every service provider between investors and their investments has to combine value for the customer combined with how they interact with adjacent players in the eco system. The trend is increasing that the sustainability of every service provider is being measured on customer value add, whilst still having to maintain ecosystem relevance. The technological impact of this is that open architecture is becoming mandatory in supporting fee for service proposition stacks.