It has suprised me that an industry such as wealth management, which in reality is not actually physically delivering much in terms of a physical ‘product’, has taken so long to adapt to one of the most powerful marketing and consumer concepts of all time, that of mass customisation.
In the linked paper here, there is a discussion of the power of mass customisation, and how it can work in wealth management, that of delivering mass tailored portfolios for investors.
With consumer power on the continuing up, we are seeing this trend on the up.
